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Disco Cups

7,229
SCREENS
529
LOCATIONS
388
DMB
7,229
SCREENS
529
LOCATIONS
388
DMB
7,229
SCREENS
529
LOCATIONS
388
DMB
Objective
Create promotional items for cinemas to compliment Renaissance: A Film by Beyoncé.
*Onni Creative and the promotional items shown are not affiliated with Beyoncé, The Renaissance Tour or Beyoncé music or brand.
Solution
Produced a 20oz disco ball cup to compliment the concert aesthetic & fans’ attire.
Benefits
Create a bar activation for additional revenue.
Interaction between movie-goers.
Increased social impressions.
Direct Impressions
42,840
In-Direct Impressions
7,056,000
Participating Circuits
D'Place Entertainment, Epic Theatres, Metropolitan Theatres, Regal and Independent Theatres Nationwide
Assets
On-Screen (pre-show), :15 Merchandiser, Video Walls, Marquees, Digital Poster Cases, Customer Facing POS, Social Media, Websites, Newsletters, Point-Of-Sale
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