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Migration

835

SCREENS

334

DMB/POS

130

LOCATIONS

Objective

Place Migration concessions product into theatres nationwide using limited subsidy.

Solution

Created different B2B marketing strategies for a successful program.

Benefits

  • Increased title awareness.

Direct Impressions

1,034,830

In-Direct Impressions

19,380,430

Participating Circuits

Allen Theatres, Main Street Theatre, Metropolitan Theatres, Mitchell Theatres, National Amusements, Tristone Cinemas and Independent Theatres Nationwide

Assets

On-Screen (pre-show), :15 Merchandiser, Video Walls, Marquees, Digital Poster Cases, Social Media, Websites, Newsletters, 61k Trays, 12k Cups, 105k Bags, 27k Tubs

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