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ScreenVision x Paramount+

5,234

SCREENS

1,786

DMB/POS

272

LOCATIONS

Objective

As part of the Paramount+ "A Mountain of Movies" campaign, we produced a cup and tub concessions program for cinemas nationwide.

Solution

Implemented production and project management services by providing vendors that could meet the fulfillment requirements within the allocated budget.

Benefits

  • Increased Paramount+ streaming awareness.

  • Free products to cinemas, which equated to larger cinema participation.

  • Increased social impressions.

Direct Impressions

5,103,000

In-Direct Impressions

40,665,240

Participating Circuits

AMC, CMX Cinemas, Cobble Hill Cinemas, National Amusements, Regency Theatres, Starlight Cinemas, Stuart Cinema

Assets

N/A

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