Strays

Red promotional static cling with image of a pint glass and white text

Promotional table tent with black and red design with an image of a pint glass.

Cell phone with image of movie poster, QR code and other fine text.

Promotional pint glass filled with beer.

785 SCREENS

486 DMB/POS

111 LOCATIONS

Objective

Create a bar activiation featuring promotional pint glasses, table tents, and digital assets for key demographic cinema locations.

Solution

Specifically reached out to locations that allowed glass into their cinema. Pint glasses were sold as a special offer and not with product in glass.

Benefits

Increased title awareness.
Bar activation for additional revenue.
Increased social impressions.

Direct Impressions

34,080

In-Direct Impressions

17,674,080

Participating Circuits

Allen Theatres, Cinelux Theatres, Emagine Entertainment, Fairchild Cinemas, Galaxy Theatres, Regency Theatres, Santa Rosa Cinemas, Southern Theatres and Independent Theatres Nationwide

Assets

On-Screen (pre-show), :15 Merchandiser, Video Walls, Marquees, Digital Poster Cases, Customer Facing POS, Social Media, Websites, Newsletters, Point-Of-Sale, 345 Static Clings

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