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Super Mario Bros
6,376
SCREENS
1,215
DMB/POS
573
LOCATIONS
Objective
Place The Super Mario Bros. Movie concessions product into theatres nationwide using limited subsidy.
Solution
Produced digital assets for in theatre and social media.
Benefits
Increased title awareness.
More time spent in cinema lobby.
Direct Impressions
3,402,700
In-Direct Impressions
84,264,460
Participating Circuits
B&B Theatre, Brenden Theatres, Cinemark, Epic Thetres, Maya Cinemas, Mitchell Theatres, MJR Theatres, National Amusements, Phoenix Theatres, Premiere Cinemas, Santa Rosa Cinemas, Southern Theatres and Independent Theatres Nationwide
Assets
On-Screen (pre-show), :15 Merchandiser, Video Walls, Marquees, Digital Poster Cases, Social Media, Websites, Newsletters, 180k Trays, 168k Cups, 79k Tubs
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