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Super Mario Bros

6,376

SCREENS

1,215

DMB/POS

573

LOCATIONS

Objective

Place The Super Mario Bros. Movie concessions product into theatres nationwide using limited subsidy.

Solution

Produced digital assets for in theatre and social media.

Benefits

  • Increased title awareness.

  • More time spent in cinema lobby.

Direct Impressions

3,402,700

In-Direct Impressions

84,264,460

Participating Circuits

B&B Theatre, Brenden Theatres, Cinemark, Epic Thetres, Maya Cinemas, Mitchell Theatres, MJR Theatres, National Amusements, Phoenix Theatres, Premiere Cinemas, Santa Rosa Cinemas, Southern Theatres and Independent Theatres Nationwide

Assets

On-Screen (pre-show), :15 Merchandiser, Video Walls, Marquees, Digital Poster Cases, Social Media, Websites, Newsletters, 180k Trays, 168k Cups, 79k Tubs

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