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Unleashing the Roar: 5 Mufasa: The Lion King Activations


Mufasa: The Lion King film poster with Activations repeated in the background

Guess who's back? The beloved Lion King crew is roaring onto the big screen with an epic new prequel that brings the untold story of Mufasa and Scar to life. Follow this duo in their journey, with ups and downs, to find a land to call their home. To celebrate this cinematic event, we’ve rounded up 5 unforgettable Mufasa: The Lion King activations that are sure to have audiences stampeding to your cinema—don’t miss the chance to make this film a roaring success!


  1. On-Screen Lion King Trivia

    Lion King trivia with text: Who is Mufasa + Sarabi's Son?

    Create hype around with on-screen trivia from The Lion King. Placing on-screen trivia before the screening makes for a fun activity to get audiences excited for the film.


Ask easy questions like:

  • Who is Mufasa + Sarabi’s son? (Answer: Simba)

Or opt for harder questions like:

  • What is the first animal seen in The Lion King? (Answer: A rhino).


  1. Exclusive The Lion King Screening


Host an exclusive Lion King screening that’s reserved just for your loyalty program subscribers! Promote this VIP event across your social media channels and email campaigns, complete with direct links to sign up for your loyalty program. These exclusive experiences not only create excitement but also offer a powerful incentive for audiences to join your program, ensuring they stay connected and never miss out on special perks, deals, and unforgettable moments like this one.


  1. Lion Cub Party


a child with Lion King face paint, 3 arms with tattoos, a The Lion King coloring sheet, and bright colored bracelets

Host a party at your cinema for families. Create game stations like pin the tail on the lion, animal ring toss, and coloring sheets. Hire a local artist to do face painting for animal inspired face art. Create your own Mufasa: The Lion King inspired playlist with songs like: ‘Hakuna Matata,’ ‘The Lion Sleeps Tonight,’ and ‘Roar.’ Wrap up the party with a small gift for each kiddo like a The Lion King temporary tattoo or free small kids popcorn.



  1. Fan Art Gallery


Bring the magic of The Lion King to life with a fan art gallery showcase at your cinema! Announce the event through your social media channels and email campaigns, inviting local artists—both professional and amateur—to submit their creative drawings ahead of the film's premiere. Transform your lobby into a vibrant art exhibit by displaying the submissions, complete with each piece's title and the artist’s name. Make it even more memorable by photographing the artists with their work and sharing these moments on your social platforms. This initiative not only celebrates local talent but also builds excitement and engagement around the film's release!


  1. The Lion King Nostalgia


an image of live action Simba with an IG Story question box with text: Who is your favorite Lion King character???


Tap into the nostalgia of the original The Lion King film with social media activations. Using the question function on IG/FB Stories, ask your followers their favorite character from the original. Repost to your story with a photo of the character. On Threads/X, ask followers to comment their favorite The Lion King quote. Repost your favs! On TikTok/IG Reels, create a video asking moviegoers how old they were when they saw The Lion King in cinemas!






We’re excited to relive the magic of this franchise with the new live-action installment of Mufasa: The Lion King. Plan your activations today, so your audience has a roarin’ good time!



Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz


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