PRINTED TYPOGRAPHY POSTCARDS
INSPIRED BY ART NOUVEAU
This postcard was inspired by Art Nouveau, the ornamental style of art, including floral patterns and curved, organic lines found in the architecture, interior design and advertising posters that flourished throughout Europe and the United States from about 1890-1910.
Mrs. Eaves was inpsired by Baskerville, the famous transitional serif typeface designed in 1757 by John Baskerville. Certain aspects of this typeface revival contradict Baskerville’s intentions, as the point of the design was to take elements from Baskerville that have become familiar and legible to today’s reader, and give it a new interpretation of a slightly loose Baskerville that is perhaps reminiscent of a time past. Mrs. Eaves was designed by Zuzana Licko in 1996. The Mrs. Eaves typeface was selected for its finely bracketed
serifs, strong stroke contrast, thick and thin capitols and lowercase ascenders. The whiplash swashes are reminiscent of the organic curves found in Art Nouveau design, as seen here (right) in the architecture, female illustration, the Paris metro sign and iron gate.
Muted sage, red and pinks to emulate the decorative yet
somber style of Art Nouveau.