5 Ways Cinemas can activate around The Billie Eilish Hit Me Hard and Soft: The Movie

What if your favorite artist found a new way to connect with you, using creativity and storytelling to bring fans closer to their world? Billie Eilish, an artist known for experimenting with sound, visuals, and emotion, has found a new way to mix movie magic with live experiences. She’s expanding how she connects with fans through her new concert film: Hit Me Hard and Soft: The Movie. Check out these 6 Hit Me Hard and Soft: The Movie activations that will have fans flocking to your cinema like Birds of a Feather.

1. 💙 Ilo and Milo ❤️

The game ilo + milo inspired the song of the same name, illomilo. Two Characters: one red (Ilo) + one blue (Milo) have inspired fans to wear outfits based on the game to her live concerts Leverage this cool fan experience by encouraging fans to wear their Ilo and Milo themed outfits with their friends. Post your favorite outfits on your cinema’s socials. 

2. Chihiro Trend 🏃🏻💨

Cinemas can recreate the Chihiro running trend from social media in a video. A staff member starts at the entrance while the lyric “AND THAT’S WHEN YOU FOUND ME” plays, then the video cuts to them walking toward the Hit Me Hard and Soft movie poster. At the end, a group appears and says, “Come see the Hit Me Hard and Soft movie at (cinema name)” as it continues to fade to black. This popular trend is easy to recreate and brings back memories for fans.

3. Photo Op 🚪

Create a life-size door photo op inspired by the Chihiro lyric “Can you open up the door?” from the Hit Me Hard and Soft album. Fans want the full concert experience. Although they won’t see Billie at your cinema (unless you have a cool trick up your sleeve), they’ll love the chance to commemorate this experience with photos they can post to their socials. Don’t forget to encourage moviegoers to tag your cinema when posting!

4. Album Cover - Recreation 🌊

Set up a fan photo moment where guests can recreate the Hit Me Hard and Soft album cover inside your cinema. Your cinema can feature a backdrop with a comfy lounge chair, so fans can pose + capture their own version of the album. Don’t be afraid to get crafty with this one!

5. Lyric Memoir 🎶

Create a scrapbook station in your cinema’s lobby for before and after the screening.  Provide paper, markers, stickers, and cutouts of Billie for fans to create a fun momento. Fans can write down their favorite song, how much it means to them, or something meaningful about the event.

Billie Eilish is not just an artist, she’s a storyteller who connects deeply with her fans. Hit Me Hard and Soft: The Movie is a chance for fans to have the full concert experience from the comfort of their local cinema. By merging live performance with film, Billie Eilish creates deeper meaning to how her art is experienced by her loyal fans. You can catch Team OC in a cinema near you on May 8th for the Billie Eilish - Hit Me Hard and Soft: The Tour Movie!

(Remember to adapt these ideas to your cinema's specific capabilities + resources. Enjoy and make sure to comply with any licensing or legal requirements related to Billie Eilish’s music + brand.)

Written By: Aden Alexi Rodriguez Srey -- Aden is a Marketing Assistant at Onni Creative. He enjoys many foods and he loves to give thoughtful, creative gifts. In his free time, he loves watching Harry Potter + Marvel films especially with the Scarlet Witch. He also enjoys playing video games + listening to music. Billie Eilish is his favorite artist!

Want to receive more content like this?

Sign Up for our emails to receive ideas straight to your inbox.