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We aim to expand minds through our blog posts as we shed light on entertainment productions, marketing + other creative projects that promote underrepresented creators.

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A romantic close-up of two faces with Wuthering Heights text in yellow. Background reads ACTIVATIONS repeatedly in bold, vivid yellow text.

6 “Wuthering Heights” Activations That Will Drive Audiences Mad

This Valentine’s Day, one of literature’s most passionate love stories arrives on the big screen with the release of “Wuthering Heights.” Following the success of her last film Saltburn, director Emerald Fennel is set to bring her distinctive vision to Emily Brontë’s gothic tale of obsession + revenge. Return to Wuthering Heights this February with these 6 activations.

Jan 123 min read

Text reads "How to Elevate the Moviegoing Experience with Q+A Sessions" on a black banner. Background is gradient with popcorn icons.

Alternative Programming: How to elevate the moviegoing experience with q+A Sessions

Elevate your cinema with Q+A sessions! Discover how Q+A screenings can enhance the moviegoing experience and draw in moviegoers.

Cinema Activations

Dec 11, 20254 min read

7 Avatar: Ash and Fire Activations To Set Your Cinema On Fire

Avatar: Fire and Ash, the third installment of the spectacular Avatar series by James Cameron, will return to cinema in just a few weeks. We can’t wait to return to Pandora to see how Jake, Neytiri + their family meet a new Navi tribe fight back against the RDA. Check out this list of 7 Avatar: Ash and Fire activations sure to create a fiery experience.

Film Activations

Dec 3, 20253 min read

Pirate SpongeBob in a movie poster with a black eye patch, wide smile, and a text overlay: Arrr you ready? In theaters Christmas.

Ahoy Matey! 6 Activations for The SpongeBob Movie: Search for Squarepants

Dive into 6 SpongeBob activations for The SpongeBob Movie: Search for Squarepants sure to get moviegoers in your cinema!

Film Activations

Nov 18, 20253 min read

Movie poster with two surprised men wrapped in a large snake, set against a background with repeated red text "ACTIVATIONS." Text reads "ANACONDA, exclusively in theaters Christmas."

7 Anaconda Activations That Will Go Down in HISS-tory

Jump into 7 unforgettable anaconda activations that will captivate moviegoers and bring the jungle to your cinema. Don't miss these anaconda activations!

Film Activations

Nov 4, 20253 min read

Film reel and gradient circles on a black background with "Cinema Spotlight" in bold white text, conveying a cinematic theme.

Cinema Spotlight: Athens Movie Palace

Explore how Athens Movie Palace elevates the moviegoing experience and supports their community in our Cinema Spotlight series.

Oct 1, 20255 min read

Nine people stand on Escher-like stairs in a blue setting. One is upside-down. The text says “Now You See Me 2.” Background reads “ACTIVATION.”

6 Now You See Me: Now You Don't Activations that are more than meets the eye

Discover the magic behind 'Now You See Me: Now You Don't activations' and captivate your audience with illusions and interactive events!

Film Activations

Sep 23, 20253 min read

right green "CONCERT FILMS" text on black rectangle. Blue gradient background with film icons like cameras and popcorn.

Alternative Programming: Creating A True Fan Experience Through Concert Films

Ever wanted to see a concert so badly but couldn’t justify spending hundreds of dollars on a ticket? Enter concert films. While the concept isn’t new, we’ve witnessed a renaissance (Queen Bey might have invented the word!) in the concert film genre over the past few years. Jump into the history of concert films and how you can create best fan experience at your cinema!

Cinema Activations

Sep 11, 20254 min read

Two faces close together on a dark "Twilight" movie poster; moody, with "ACTIVATION" text repeated in the background.

9 Twilight Activations With A Bite 🍎

Jump into 9 Twilight Activations with a bite! Celebrate Twilight's 20th anniversary with exciting Twilight Activations for fans to enjoy.

Film Activations

Sep 10, 20254 min read

Elegant woman in red gown stands in opulent arched hall. "Downton Abbey" text below, indicating movie release on September 12.

6 Downton Abbey Activations Fit For The Dowager Herself

The beloved Downton Abbey film saga comes to an end this fall with Downton Abbey: The Grand Finale, arriving in cinemas September 12th. To bid farewell to this iconic franchise, we’ve curated a list of film activations sure to transport your audience directly into the elegant and grandiose world of early 20th-century English aristocracy.

Film Activations

Aug 5, 20253 min read

Silhouette of a wolf in a suit with red eyes in front of a red sunset. Text: The Bad Guys 2, In Theaters This Summer. Mood: mysterious.

6 Bad Guys 2 Activations That Will Steal the Show!

Discover thrilling The Bad Guys 2 activations for your cinema! From mugshot stations to social media takeovers, these activations will wow moviegoers!

Film Activations

Jul 8, 20253 min read

The Phoenician Scheme one sheet with Activations repeating in the background

7 The Phoenician Scheme Activations For All The Wes Fan-dersons

Dive into The Phoenician Scheme activations for Wes Anderson fans! Discover events, trivia, and more to celebrate The Phoenician Scheme in style.

Film Activations

May 6, 20253 min read

The Power of Horror Activations: How to Engage the Fanatics

Unlock the potential of horror activations to captivate fanatics and create unforgettable experiences for audiences.

Cinema Activations

May 1, 20254 min read

A cartoon person being cheered on by 3 others with text to the right that states The Rise of Celebrity Look-Alike Contests

How Celebrity Look-Alike Contests Can Bring Buzz to Your Cinema

Discover how celebrity look-alike contests can boost your cinema's buzz! Learn to engage audiences with celebrity look-alike contests.

Cinema Activations

Apr 15, 20253 min read

Karate Kid Legends movie poster with the word Activations repeated in the background

9 Black Belt-Worthy Karate Kid: Legends activations for your cinema

Explore exciting Karate Kid Legends Activations to transform your cinema into a martial arts destination. Discover Karate Kid Legends Activations now!

Film Activations

Apr 14, 20254 min read