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6 Minecraft Activations Guaranteed to be Dynamite! 🧨

Writer: Onni CreativeOnni Creative

The Minecraft Movie one-sheet with activations at an angle in the background.

A Minecraft Movie blasts into cinemas this April! Here at Onni Creative, we know audiences are eagerly anticipating the big-screen adaptation of the worldwide gaming phenomenon. This blockbuster film promises to build an immersive world just like the beloved game, and we’ve crafted 6 exciting activations to bring the Minecraft experience to life in your cinema.



A minecraft world
via r/Minecraftbuilds

  1. Minecraft World Showcase 🏞️


Invite followers to share their Minecraft World builds, tagging your cinema. Feature the most impressive creations on your social accounts and reward top submissions with an exclusive Minecraft-themed movie experience. 



  1. Minecraft Mob Artwork Contest 🗳️


Host a friendly competition where moviegoers design their own Minecraft Mobs. Display the submissions in your lobby during the week leading up to the film’s release and invite moviegoers to vote for their favorites by scanning a QR code or placing tokens in designated boxes. Award the winners with tickets to see the film and showcase their artwork on the big screen before the film begins! 



  1. Mining Photo Op ⛏️


Build an eye-catching photo op for opening weekend featuring oversized cutouts of iconic Minecraft tools. Set up a simple backdrop with pixelated scenes from the game, and provide prop pickaxes, shovels, and diamond swords for moviegoers to pose with. This photo op station will give fans the perfect opportunity to capture and share memories of their experience at your cinema on social media. Don’t forget to ask moviegoers to post to socials, tag your cinema, and use your cinema hashtag!



  1. Pixelated Face Painting 🎨


Excite fans for the film with pixelated face painting opening weekend! Hire a local face painter to create designs that replicate the iconic pixelated style of Minecraft, transforming moviegoers into characters from the game.


3 minecraft faces stacked
via Walnut Hollow Crafts

  1. Build Your Own Minecraft Experience 🧱


Transform your lobby into an interactive Minecraft world using painted cardboard boxes! Repurpose boxes you may already have lying around by painting them in Minecraft’s iconic color palette. Create a designated area where moviegoers can stack and arrange these blocks to build structures or characters from the game. This budget-friendly activation will encourage creativity while bringing the film’s aesthetic to life in your lobby!







  1. Minecraft-themed Frozen Drinks 🥤


    Upgrade your concessions menu by renaming frozen beverages with Minecraft-inspired names. Turn red slushies into “TNT Blasts” and blue slushies into “Diamond Freezes.” Get creative with your concessions naming depending on what flavors you offer!



A Minecraft Movie is sure to excavate excitement this spring! Don’t miss out when the iconic video game is brought to life on the big screen on April 4.




The cinepulse playbook on an ipad with pages on either side.

Want to stay in the loop about social media trends, industry news, activation ideas, + more? Subscribe to The CinePulse Playbook: Your Guide to Social Media + Marketing Within Film Exhibition, Team OC's ultimate resource for marketing + social media strategies tailored to the exhibition industry. From the latest social media tips + trends to actionable ideas for your marketing calendar, we'll help you stay ahead of the curve and take your cinema's marketing to the next level!



Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz



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