7 The Phoenician Scheme Activations For All The Wes Fan-dersons

A stacked cast, a spy thriller, deadpan humor, and the classic Wes Anderson pov create the perfect formula for The Phoenician Scheme! In cinemas on May 30th, this film will attract Wes Anderson cult followers and new fans with its action and witty humor. Check out Team OC’s The Phoenician Scheme activations to prepare your cinema for another elaborate caper!

1. If My Life Was a Wes Anderson Film 🤩

Wes Anderson is known for bold colors, symmetrical shots, and whimsical, quirky storytelling. In April of 2023, this trend went viral with everyday people + brands creating videos showcasing the Wes Anderson aesthetic with their own personal spin. These short videos are easily searchable with the title “You better not act like you’re in a Wes Anderson film [insert theme here].” Different vids range from lunch dates, jobs, at the park, on campus, or at the aquarium. All feature the audio: Obituary by Alexandre Desplat, notably from the The French Dispatch soundtrack. 

If your cinema participated in 2023, repurpose or repost your Reel/TikTok to promote The Phoenician Scheme! New to this trend? Check out our examples linked above and 1 or 2 how to videos, so your aesthetic fits perfectly with the trend while showcasing your cinema and promoting The Phoenician Scheme!

2. Wes Anderson Trivia Night 💬

Invite all the Wes Fan-dersons to your cinema for trivia before opening day. Encourage participants to dress-up as characters from their favorite films and craft questions that will stump even die-hard fans! Reward the winning team with tickets to the first screening of The Phoenician Scheme at your cinema!

3. Themed Cocktails 🍹

Create Wes Anderson film themed cocktails at your associated cinema bar/restaurant. Rename your current cocktails or design your own drink menu. Concoct your version of a French 75 and rename The French Dispatch, or a Whiskey Highball renamed Isle of Dogs. Get creative and have fun incorporating elements of each film!

4. Wes Anderson Movie Marathon 🎞️

Screen Wes Anderson films leading up to the premiere of The Phoenician Scheme. Show his most popular films like Moonrise Kingdom or The Grand Budapest Hotel as well as his lesser known ones like Bottle Rocket or Rushmore. Promote your cocktails and passport (#7) in coordination with your marathon!

5. Photo Op 🤳🏽

Use your standee or create your own branded backdrop that leans into the Anderson aesthetic, bold colors, symmetry, and the around the world vibe of The Phoenician Scheme. Encourage moviegoers to dress on theme to make the photo-op extra special. Urge moviegoers to post on their socials, tag your cinema, and use the film hashtag!

6. Fan Engagement 🎥

Engage Wes Anderson fanatics with different prompts across your cinema’s social media accounts. Via X/Threads, ask followers their favorite quotes from Wes Anderson films. Repost your favorites. Or, on IG/FB Stories using the question function, ask followers their favorite Anderson film and why. This type of digital marketing increases your cinema’s engagement rate and excites moviegoers for the upcoming film.

7. The Phoenician Scheme Passport 🌐

Create your own The Phoenician Scheme themed passport or punchcard–use bold colors mixed with the Wes-style aesthetic. Encourage moviegoers to attend trivia night, purchase a themed cocktail, post their photo-op photo on socials, and attend the movie marathon. Those that complete these 5 missions will be entered into a drawing for an VIP experience at your cinema!

We can’t wait to see what Anderson has in store for The Phoenician Scheme! We’ll be in cinemas at May 30th for the newest installment in the Wes Anderson Cinematic Universe!

Want to stay in the loop about social media trends, industry news, activation ideas, + more? Subscribe to The CinePulse Playbook: Your Guide to Social Media + Marketing Within Film Exhibition, Team OC's ultimate resource for marketing + social media strategies tailored to the exhibition industry. From the latest social media tips + trends to actionable ideas for your marketing calendar, we'll help you stay ahead of the curve and take your cinema's marketing to the next level!

Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz. 

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