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This Bitch Is Back: 6 M3GAN 2.0 Activations That Slay


megan 2.0 title treatment with activations repeated at an angle in the background

The second installment of the M3GAN saga, M3GAN 2.0, hits cinemas June 27th. M3GAN, Cady, and Gemma face a new threat in this new film, Amelia, a military grade android. Will M3GAN be able to fulfill her ultimate purpose, protect Cady against this new danger? Check out our 6 M3GAN 2.0 activations that will have audiences screaming, “This Bitch is Back!”




1. Custom Cocktails 🍹


Pink Lemonade with a lemon
Jennie Ryan | Tasting Table

Concoct your own M3GAN 2.0 cocktails for moviegoers to enjoy during the film. Create two differing cocktails that embody M3GAN + Amelia’s aesthetics. For M3GAN, lean into her pink aesthetic (ex. Spiked Pink Lemonade). For Amelia, create a drink that incorporates Amelia’s badass assassin moves (ex. New York Sour). Name your M3GAN drink “This Bitch” and your Amelia drink “That Bitch.” Keep a tally of the quantity of each drink ordered over opening weekend and post the results on social media to entice more moviegoers to order their favorite of the two.



2. Drag Brunch 🪭


a woman in a M3GAN custom next to M3GAN
CBS | Universal

Create a M3GAN drag brunch event at your cinema’s associated bar or restaurant. Invite drag performers to stay on theme and perform to songs from the trailers (ex. Femininomenon, Oops…I Did It Again) and first film (ex. Nice to Have A Friend)!



3. Dance Challenge 💃


Create your own M3GAN 2.0 dance challenge on social media. Ask followers to share vids of their best M3GAN dances, tag your cinema, and use the film hashtag. Choose your favorite dancer to win a VIP experience at your cinema including tickets to the M3Gan 2.0 opening night, free popcorn + soda, a drink voucher for your M3GAN 2.0 cocktails, and premium seats!



4. M3GAN + Amelia 🦾


Hire your own M3GAN + Amelia look-a-likes for opening night in your cinema. Hire two actors to act + talk like robots in your cinema’s lobby. Ask them to interact with guests to provide a premium experience that will give other moviegoers FOMO!



4. BFF4EVER 👯‍♀️



M3GN loves Cady fiercely–enough to kill! Place a friendship bracelet making station in your cinema’s lobby for moviegoers to show their love for their besties (with less murder)! Find regular beads, fun heart + star shapes, and letter beads for besties to make the ultimate bracelets.






6. Social Prompts 📱


M3GAN just wants to protect Cady via any means necessary. On X/Threads, ask your followers about how AI can be used for good, what followers would do with their own M3GAN, or how they would fight off M3GAN. Repost your favs.


On FB/IG, post an image of the M3GAN 2.0 film poster. Ask followers to tag the bestie who would fight to the death for them!


7. Concessions Combos 🩷



M3GAN branded popcorn tub
Onni Creative



Create your own M3GAN 2.0 concessions combos with your M3GAN branded concessions! Create fun names like the “Bestie Combo,” the “Best Friend 4EVA”, and the “I’d Kill For You.” Mix + match your most mouthwatering offers, so moviegoers have savory + sweet treats during the film!








M3GAN’s stronger, faster, and taller than ever and loves Cady so much she’ll protect her at any cost. So, we can’t wait to see the epic battle between M3GAN + Amelia! See you on June 27th!



The CinePulse Playbook on a tablet with a page of it on either side

Want to stay in the loop about social media trends, industry news, activation ideas, + more? Subscribe to The CinePulse Playbook: Your Guide to Social Media + Marketing Within Film Exhibition, Team OC's ultimate resource for marketing + social media strategies tailored to the exhibition industry. From the latest social media tips + trends to actionable ideas for your marketing calendar, we'll help you stay ahead of the curve and take your cinema's marketing to the next level!


Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz


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