Piece by Piece, the biographical tale of Pharrell Williams, hits cinemas on October 11th! We’re excited to learn Pharrell Williams’ lore and the stories behind his iconic collaborations with artists like Snoop Dogg, Kendrick Lamar, and Daft Punk! Check our top 5 Piece by Piece activations for your cinema below!
Piece by Piece Combo
Ask moviegoers to “piece” together their own combo with their choice of popcorn, soda or ICEE, and candy. This super combo deal will have moviegoers running to your cinema to take advantage of this limited time deal!
Life-Size LEGO
Use leftover boxes from deliveries for a life size LEGO set. Decorate or paint the boxes with your cinema branding + colors. Ask families to build their own creations and take photos. Encourage moviegoers to post photos on their social media accounts, tag your cinema, and use a unique hashtag (ex. #PiecebyPieceat[YourCinemaName]). Check out a quick tutorial to make your own LEGO bricks here.
LEGO Drive
Create a LEGO Drive at your cinema in honor of Piece by Piece. Partner with a local children’s charity to bring LEGOs to kiddos in your community. Ask moviegoers to bring in a small LEGO set to donate. Create a Piece by Piece themed donation box/area for moviegoers to place their items.
Open Mic Night
Honor legendary producer, Pharrell, with an open mic night in your cinema’s associated restaurant or bar area. Invite aspiring artists to perform their hearts out whether it's their favorite song, a comedy routine, or spoken word! Transform the space into an artistic hub where aspiring musicians, poets, comedians, and performers can showcase their talents in front of a live audience.
LEGO Drink Garnishes
Create special drink garnishes out of LEGO pieces. Purchase bulk used LEGO pieces or use your personal stash to create your own unique drink garnishes for kiddos to enjoy with sodas and adults to enjoy with cocktails (similar to this)! Be sure to include a warning around the small parts used in your garnishes (ex. Cocktails contain small parts. Not for children 3 years or younger).
We can’t wait to see Pharrell and all of his collaborators in Piece by Piece! Be sure to block out some time to dedicate to these activations! We think audiences will love it to pieces!
Interested in more film activations & fun content? Check out OC’s Promotions & Digital Content Calendar! Find more information here.
Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz.
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