6 F1 Activations To Make Your Cinema The Ultimate PitStop

F1 is zooming into cinemas on June 27th! Sonny, the struggling veteran, and Joshua, the hotshot rookie, butt heads on their Formula 1 team, but can they come together for their ultimate goal? Winning the whole damn thing! Check out our F1 activations that will run laps around your competitors!

1. Cocktail Flight 🚥

Create your own racing cocktails for racing fans at your cinema. Research recipes and create your own ‘Ready Set Drink’ flight with red, yellow, and green drinks. Get creative and rename drink selections after F1 teams and drivers like ‘The Sir Lewis Hamilton’ or the ‘Maclaren Mule.’

2. Stream F1 Races 🏎️💨

At your cinema’s associated bar and/or restaurant, garner hype for the film by showing the F1 races each Sunday leading up to the premiere. F1 races are all over the world, so race time varies from early am to late afternoons. Create drink and food specials that are only available during race time. (Ex. coffee and breakfast during the Singapore Grand Prix and late night drink specials for the Las Vegas Grand Prix.)

3. Team Spirit  🧡

Ask moviegoers to wear their favorite F1 team colors (ex. red for Ferrari, orange for Mclaren, etc). Take photos of moviegoers with their team spirit and post to your social media.

Place jars near your box office or concession stand labeled with F1 team names. Ask people to vote for their favorite F1 team by placing money in that team’s jar. At the end of opening weekend, count the money and announce the winning team! Donate the proceeds to a local nonprofit organization.

4. Photo Op 🏁

Design your own F1 photo op to immerse moviegoers! Stay on the ‘ready, set, drive’ theme with your own starting line, a checkered flag prop, and a traffic light prop.

Bonus: to enhance the experience, put a speaker nearby with racing sounds to really rev moviegoers’ engines!

5. Social Media 🏆

Engage F1 fans via social media to build hype around the film and bring in a new audience at your cinema! Via X/Threads, ask followers their prediction of which driver will win the 2025 F1 Championship? Bonus: Ask which team will win the Constructors’ Cup! 

Or, post photos of iconic F1 tracks–using the question function on IG/FB, ask followers which track is featured?

6. Car Show 🚘

Engage car and racing fanatics with a car show at your cinema’s parking lot. Be sure to check with your landlord first (if necessary). Invite locals to bring their racers and cars in mint condition to show off. Market in coordination with local media and car clubs. And, don’t forget to advertise that your cinema’s concessions are available as a snack!

Team OC can’t wait to see Brad Pitt, Damson Idris, and Javier Bardem paired with high speeds and even higher stakes! Check out F1 in cinemas on June 27th!

Want to stay in the loop about social media trends, industry news, activation ideas, + more? Subscribe to The CinePulse Playbook: Your Guide to Social Media + Marketing Within Film Exhibition, Team OC's ultimate resource for marketing + social media strategies tailored to the exhibition industry. From the latest social media tips + trends to actionable ideas for your marketing calendar, we'll help you stay ahead of the curve and take your cinema's marketing to the next level!

Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz. 

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