Love is sweet, but friendships are even sweeter! Galentine’s Day– celebrated on February 13th–is a celebration of friendship amongst women through support, empowerment, and love. It’s a golden opportunity for your theater to activate for girl gangs everywhere, creating a space for sisterhood and irreplaceable moments to remember. Ready to turn your cinema into a Galentine’s Day destination? Check out these 6 girly-pop activations to make the day unforgettable! 💌
1. Sip n’ Paint 🍷🎨
Host your very own Sip ‘n Paint, a classic activity amongst girl groups! Host it in your cinema’s party room or bar, where guests can paint scenes inspired by Valentine’s Day movies OR current films– helping drive ticket sales. Provide materials or make it a BYOP (Bring Your Own Paint) event! Encourage friend groups to join in on the fun and make it competitive by showcasing the best paintings on your social media or hosting a lobby vote for the crowd favorite.
Tip: Pair the event with a special discount on your cocktail/wine menus.
2. Galentine’s Day Cocktails 🍸
Create a themed Galentine’s Day cocktail menu with fun, bestie-themed cocktails. Here are some examples:
- The Spice Girl - A sassy cocktail with a tangy and spicy kick
- Best-Tea - A refreshing, sweet tea drink with floral notes
Get creative with new recipes or rename some moviegoer favorites! Sip Sip Hooray! 🥂
3. Photo Op 📸
Design and execute a Galentine’s Day themed photo op! Encourage groups of besties to take photos and post about their epic night out at your cinema. Don’t forget to ask them to tag your cinema and use your cinema’s Galentine’s Day hashtag [ex. GalentinesDayat[YourCinemaName] or FriendshipsandFilmsat[YourCinemaName]).
4. Special Event Showing 🤩
Organize a special screening of iconic films that celebrate friendship, sisterhood, AND laughter! Screen some of the greats like Sex and the City, The Sisterhood of the Traveling Pants, Girls Trip, or Bridesmaids! Pair the event showing with a Group Sales opportunity (see #6).
5. Pajama Party 💅
Encourage groups of besties to dress in their PJs for a pajama party! Lean on the nostalgia of pajama parties from girlhood in your marketing campaigns. Create discounts on pizza or unique pizza, soda, popcorn combos for those who come dressed in spirit!
6. Group Sales 👯♀️
Invite groups of besties to celebrate Galentine’s Day at your cinema together! Encourage the squad to buy their movie tickets together with a limited time offer to buy 4 tickets and get the 5th ticket free! For the right title and the right experience, women have proven that they are a force to be reckoned with at the box office. Films like Barbie saw 38% of moviegoers go to screenings in groups of 3 or more, compared to 25% normally, according to a 2023 Movio study.
Galentine’s Day is only one week away! Start organizing the greatest Galentine’s day get-together in your area today!
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