top of page

6 Scream 7 Activations Sure To Be a Killer Success

Ghostface mask with a flaming knife reflecting in it. Text: "Burn It All Down," "Scream," and release date "02.27.26". Background reads "Activations."

This February 27th, Ghostface is back to haunt audiences and wreak havoc in another unsuspecting town. While this marks the seventh installment in the franchise, there are plenty of ways to make this latest film feel fresh and exciting. Check out these six Scream 7 activations that are sure to be to die for. 


  1. Partner with Local Escape Room 🔪

Partner with a local escape room to offer a discounted bundle that includes an escape room experience as well as tickets to see the film. Moviegoers can make a night of it and hone their survival skills in a horror-themed escape room. Fans will love to test how they would fare in their very own slasher scenario!


  1. Scream Movie Marathon 🎞️

Run it back with a Scream movie marathon leading up to the premiere! Screen all six previous films in the week before Scream 7 releases and give attendees a punch card to track their progress. Fans who watch all six films earn free tickets to see Scream 7 on opening weekend!


  1. Lobby Photo Op 📸

Create an Instagram-worthy photo op in your lobby featuring iconic elements from the Scream franchise. Set up a themed backdrop and provide props like a Ghostface mask or a retro brick phone so fans can snap shareable pics before they see the film. Encourage them to tag your cinema’s account for a chance to be featured!


  1. Mirror Messages 💄

Add an unexpected thrill to your cinema by writing Scream-themed messages on your bathrooms’ mirrors using red lipstick or a window marker. Consider writing some of Ghostface’s most iconic lines like “What’s your favorite scary movie?” This classic horror film trope will complete the slasher experience for your moviegoers.


  1. Wanted Posters 📜

Create “Wanted” posters featuring Ghostface and display them throughout your cinema in the weeks leading up to the premiere. These posters will create an immersive experience in your cinema that builds anticipation among fans. Design your own or use a customizable template on Canva to make it easier.


  1. Horror Movie Scream Contest 😱

Host a social media contest inviting followers to submit their best horror movie scream for a chance to win a prize. Repost the best submissions on your account to build excitement and give participants their moment in the spotlight. Have your staff vote on the winners and award them tickets to see the film along with some merch.


Ghostface is almost back! With these activations, Scream 7 might just become your moviegoers’ new favorite scary movie.



Smiling woman with long dark hair and a blue patterned top against a plain lavender background.

Written By Faith Banach - Faith is the Marketing Coordinator at Onni Creative. She is passionate about building community by connecting people through what they love most. Aside from being an avid moviegoer, she's an enthusiastic hiker, seasoned road tripper, and lover of all sorts of live performances!



Laptops and phones display social media trends, a playbook, and book week. Prominent “Subscribe Today!” text. Bright, inviting layout.

Want to stay in the loop about social media trends, industry news, activation ideas, + more? Subscribe to The CinePulse Playbook: Your Guide to Social Media + Marketing Within Film Exhibition, Team OC's ultimate resource for marketing + social media strategies tailored to the exhibition industry. From the latest social media tips + trends to actionable ideas for your marketing calendar, we'll help you stay ahead of the curve and take your cinema's marketing to the next level!


Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz.


Want to receive more content like this?

Sign Up for our emails to receive ideas straight to your inbox

bottom of page