6 “Wuthering Heights” Activations That Will Drive Audiences Mad
- Onni Creative
- 7 days ago
- 3 min read
This Valentine’s Day, one of literature’s most passionate love stories arrives on the big screen with the release of “Wuthering Heights.” Following the success of her last film Saltburn, director Emerald Fennel is set to bring her distinctive vision to Emily Brontë’s gothic tale of obsession + revenge. Return to Wuthering Heights this February with these 6 activations.
Couples Deal 💕
Encourage moviegoers to come as a couple with a special Valentine’s promotion. Offer discounted ticket packages and 2-for-1 concession deals. Promote it on your cinema’s social media as the perfect Valentine’s date night, and take it a step further by offering an additional discount for couples dressed in period costume inspired by the film.
Book Club 📖
Partner with local book clubs for group sales and auditorium buyouts to engage a key audience for the film. Consider hosting your own book club event at your cinema where attendees can discuss the book before watching Fennell’s adaptation. Book lovers will have plenty to discuss + will love to see how this adaptation measures up.
Social Media Poll 🗣️
Launch a poll on your cinema’s social media tapping into the passionate debate around book-to-screen adaptations. Ask your followers via X/Threads or an Instagram story poll whether they think the film will stay loyal to the book. Share the most interesting responses to keep the conversation going!
University Lecture 👩🏫
Invite a local university professor specializing in literature to speak at your cinema about Emily Brontë’s work prior to a screening of the film. Depending on their area of expertise, they can explore the book’s themes, discuss its literary legacy, or examine notable book-to-screen adaptations throughout film history.
Blind Date with a Book 📚
Bring the viral Blind Date with a Book trend to your cinema to celebrate the release of this literary adaptation. Wrap books in paper and write vague descriptions on the front so moviegoers can take a chance on a mystery read that intrigues them. Partner with your local library to turn it into a fundraiser for them, making it a win for everyone involved!
Themed Cocktails 🍸
Elevate the experience with a Wuthering Heights-inspired cocktail flight! Name the drinks after characters from the book, or take inspiration from Emerald Fennel’s distinct visual style. Think deep reds, silvers, ribbons, and delicate lace garnishes that capture the gothic romance of the film.
via @daydream on Pinterest, 100 Layer Cake, + @AnotherCocktailBlog on Pinterest
Emerald Fennell’s visually stunning take on Wuthering Heights is sure to captivate audiences. We can’t wait to see how this adaptation comes to life on the big screen this February 13th.
Written By Faith Banach - Faith is the Marketing Coordinator at Onni Creative. She is passionate about building community by connecting people through what they love most. Aside from being an avid moviegoer, she's an enthusiastic hiker, seasoned road tripper, and lover of all sorts of live performances!
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