Ahoy Matey! 6 Activations for The SpongeBob Movie: Search for Squarepants
- Faith Banach
- Nov 18
- 3 min read
SpongeBob + friends are back for another epic underwater adventure this December with The SpongeBob Movie: Search for Squarepants! While the story may be new, SpongeBob remains the beloved character we all know and love, guaranteed to bring smiles to fans both young and old. To help you celebrate everyone’s favorite fry cook, we’ve put together 6 fun Spongebob activations that will have moviegoers saying “I’m Ready!” for the big premiere.
SpongeBob Meme Throwback 😂
Use Instagram’s ask a question feature on your IG Story to ask followers to share their favorite Spongebob joke or meme. With so many iconic moments to choose from, re-share the best responses to your story and remind everyone of the beloved character they know and love. Team OC put together 4 Spongebob meme templates for your cinema's socials here. (CinePulse subscribers will receive 8 more Spongebob meme templates!)
Marine Life Donations 🪼
Pledge to donate a portion of concessions sales from SpongeBob moviegoers to a marine life conservation organization. Create eye-catching graphics in Canva to promote the initiative on your social media, encouraging guests to support the real-life ocean creatures while enjoying the film.
Nostalgia Night 📺
Host a SpongeBob Squarepants Nostalgia Night at your cinema for the 21+ crowd. Millennials + Gen Z grew up with the show and will be excited to relive their childhood at a themed event. Promote the event with custom Spongebob memes on social media + include activities like trivia, a merch raffle, and a costume contest. To complete the event, create a themed cocktail menu at your cinema bar with drinks inspired by Bikini Bottom’s iconic characters!
Bikini Bottom Makeover 🪸
Transform your cinema into Bikini Bottom with creative, budget-friendly DIY decor. Browse Pinterest for inspiration and craft decorations using supplies you already have on hand. Consider making decor such as jellyfish lanterns or a “Welcome to Bikini Bottom” sign to help bring your vision to life!
Employee of the Month 🏆
Make Spongebob your Employee of the Month with a fun photo display! Edit images of SpongeBob wearing your cinema’s uniform or standing in front of your concessions stand then create an “Employee of the Month” grid to display prominently in your lobby. Share photos of the display on social media to get moviegoers excited to see SpongeBob on the big screen.
Secret Formula Scavenger Hunt 🔍
Hide a “Secret Formula” somewhere in your cinema each day leading up to and during opening weekend. Announce the contest on your cinema’s social media: every day, you’ll hide a cutout of the secret formula bottle somewhere in or around your cinema, and the first person to find it wins a prize. Post daily hints on social media + share photos of the winners to build excitement and engagement throughout the week.
The SpongeBob Movie: Search for SquarePants hits cinemas December 19th. We can’t wait to see what SpongeBob gets himself into, and we hope these film activations help make your opening weekend a splash!
Written By Faith Banach - Faith is the Marketing Coordinator at Onni Creative. She is passionate about building community by connecting people through what they love most. Aside from being an avid moviegoer, she's an enthusiastic hiker, seasoned road tripper, and lover of all sorts of live performances!
Want to stay in the loop about social media trends, industry news, activation ideas, + more? Subscribe to The CinePulse Playbook: Your Guide to Social Media + Marketing Within Film Exhibition, Team OC's ultimate resource for marketing + social media strategies tailored to the exhibition industry. From the latest social media tips + trends to actionable ideas for your marketing calendar, we'll help you stay ahead of the curve and take your cinema's marketing to the next level!
Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz.
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