6 Zootopia Activations Everybunny Will Love
- Shruthi Narayanan
- Oct 21
- 3 min read
Updated: Oct 22
Judy and Nick are back to solve another case — this time undercover! Zootopia 2, the sequel to the hit 2016 film, returns to cinemas next month and is sure to have everyone hopping with excitement. Check out this list of 6 Zootopia 2 activations to ensure that your cinema is well-prepared for the newest installment and ready to go wild!
Social Media Engagement📱
Zootopia’s an animal kingdom! Invite your Instagram followers to share what kind of animal they would be in Zootopia + why! Repost your favorites to build engagement.
Fan Art Contest 🎨
Invite movie-goers to bring their fan art into the cinema for a discount on popcorn. Hang the entries throughout your lobby during the theatrical window. Create placards with the artist name and work title like a real art studio!
Photo Op 📷
Craft a photo op for moviegoers in your lobby, inspired by Zootopia. Feature animal footprint cut outs and decals, background designs from the movie, or masks of Judy and Nick! Encourage moviegoers to share these photos to their personal social media accounts and tag your account to create excitement.
Solve a Case! 🔎
During a weekend matinee screening, invite families to participate in a scavenger hunt to solve a case just like Judy + Nick! Hide stickers of Zootopia characters all around the cinema lobby, and create hand-outs, where audiences can then place each character’s sticker on their respective box. Whoever solves the case first by finding all of the stickers wins exclusive merch or a concessions bundle!
ZPD 🍿
Offer + promote a Zootopia Police Department badge, passport, + popcorn combo at concessions during opening weekend. Buy passports and badges in bulk from your favorite online store or print out the below ZPD badge, paste it onto a notecard, and laminate it. Kids will be eager for the chance to get a collectible from one of their favorite films.
Fan Quiz📝
Create an interactive quiz for fans, inviting them to discover which character in the movie they’re most similar to! Post QR codes around your cinema lobby and share the quiz on social media to build excitement + buzz before the film's release.
It’s been nearly a decade since the last installment, and we can’t wait to see what mysterious adventure Disney has in store for us with Zootopia 2! Catch Team OC at the cinema on opening weekend for another zoo-per installment of this fun franchise.
Written By Shruthi Narayanan -- Shruthi is a Communications Intern at Onni Creative. She’s passionate about movies, understanding the industry, storytelling, and enhancing the moviegoing experience. Besides watching movies, she enjoys reading and writing in her free time.
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Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz.
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