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8 Wicked: For Good Activations That Will Make Your Cinema Popular

Poster of "Wicked" with a yellow brick road, castle, and two characters. Text: "You will be changed. Wicked: For Good, November 21."

Wicked: For Good, the second film based on the award-winning musical, will return to cinemas on November 21st. We can’t wait to reenter the Land of Oz to witness the end of this iconic saga alongside Elphaba + Glinda! To mark the occasion, Team OC created a list of 8 Wicked: For Good activations that are sure to provide a Wickedly good time.


1. City of the Ozians✨


Transform your cinema into Emerald City during opening weekend! Create a “yellow brick road” leading to your cinema’s lobby where moviegoers will be met with emerald decor and cinema employees dressed as Ozians! 



2. Defying Gravity Contest🧹


Green-skinned witch in black hat and cloak stands on a stone platform with broom. Dramatic sunset sky, text: Wicked, November 21.
via deadline, Courtesy of Universal Pictures


Launch a social media contest inviting followers to show off their best Elphaba impression using their very own broom. Encourage followers to recreate the iconic “Defying Gravity” riff in a short video showcasing their creativity! Award one winner free tickets + popcorn to see Wicked: For Good at your cinema.








3. Lookalike Contest🧙‍♀️



Encourage fans to submit their best cosplay on social media or host a lookalike night, where audiences can dress as their favorite character, whether it be Elphaba, Glinda, or someone else entirely! Invite your followers to vote on their favorites via the polls function. Award the winners with the VIP experience at your cinema, complete with tickets to see the film, a commemorative ticket to the Emerald City, and a piece of merch.








4. Merch Raffle🎟️


Host a raffle, where winners have the chance to win Wicked: For Good premium concessions and merch. Moviegoers will receive a raffle ticket with each movie ticket they purchase. Draw a winner for each showtime during opening weekend and announce the winners live for an exciting pre-film experience!



5. Candy Combo🍬



Offer + promote a limited-time candy combo pack consisting of pink Nerds and green M&Ms inspired by Glinda + Elphaba. Encourage moviegoers to mix both sets of candy together in the nerds box for a special explosion of flavor.



6. Sing-a-long🎶



Host a sing-a-long screening of the first Wicked film before screening the latest release to help build excitement! This is a fun and safe way to allow for audience engagement and create a memorable experience for your guests.







7. Photo Op📷


Craft a fun photo op for moviegoers in your cinema lobby using props, peep boards, standees, or other Wicked-themed decor Don’t forget to encourage moviegoers to tag your cinema + use the film hashtag when they post to their socials.



8. Wicked Character Filters📱


Engage your cinema’s Wicked fans + increase your followers using social media! Post a video or create a filter for fans to find out which Wicked character they embody. Encourage them to post their results to their IG/FB stories + tag your cinema to receive a special prize, such as a sticker, next time they come in. Team OC created a reel for your to cinema post! All you have to do is update each slide with your cinema handle! Once posted, ask followers to randomly stop the reel to see which character is their twin!



Both new + longtime fans of the beloved musical are eagerly awaiting the release of Wicked: For Good this November. One thing’s certain: Team OC will be in the cinema opening weekend, changed for good.




Person smiling, wearing a white shirt and black blazer against a solid purple background. Neutral mood conveyed.

Written By Shruthi Narayanan -- Shruthi is a Communications Intern at Onni Creative. She’s passionate about movies, understanding the industry, storytelling, and enhancing the moviegoing experience. Besides watching movies, she enjoys reading and writing in her free time.



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Want to stay in the loop about social media trends, industry news, activation ideas, + more? Subscribe to The CinePulse Playbook: Your Guide to Social Media + Marketing Within Film Exhibition, Team OC's ultimate resource for marketing + social media strategies tailored to the exhibition industry. From the latest social media tips + trends to actionable ideas for your marketing calendar, we'll help you stay ahead of the curve and take your cinema's marketing to the next level!


Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz.


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