9 Twilight Activations With A Bite 🍎

The phenomenon that is Twilight is back in cinemas on October 29th to celebrate 20 years since the seminal book was published. Even though this franchise hit cinemas 15+ years ago, Team Edward + Team Jacob fans have been dying to see these films on the big screen (again)! To give fans an immersive experience for these iconic films, we’ve put together 9 Twilight activations that will make you say, “Where the hell have you been, Loca?!”

1. Trivia 🧠

Twihards have been a passionate (to put it mildly) fandom since 2005. Most claim to know the most minute details of the book series as well as the film franchise. Put their knowledge to the test with your own trivia in your cinema lobby, bar, or restaurant. Leverage the Twihards on your staff to help you devise a list of easy to hard to impossible questions. Create a fun VIP package for the winning team to enjoy!

2. Social Media Content 📲

Leverage your cinema’s social media accounts to engage moviegoers through interactivecontent! Use your twilight knowledge to get fans involved across all platforms. Examples:

🌲 Via X/Threads, ask followers for their favorite Twilight Saga quotes. Repost with a Gif or Meme of that quote.

🩸Via X/Threads, ask followers to share their magical experience seeing the movies in cinemas the first time.

🐺Via IG/FB Stories, create a poll asking if followers love the “blue filter” in the first Twilight movie.

🍎Via IG/FB Stories using the Q&A function, post photos of the different werewolves in twilight, ask followers to guess the corresponding character.

3. Private Screening Giveaway 🎥

Host a Twilight private screening giveaway contest via your cinema’s socials. Create a graphic with all of the pertinent information (ie rules to enter, age requirements, number of entries, number of guests, etc.). Then, ask followers to comment if they’d rather be a werewolf or a vampire, tag their favorite Twihard, and share to their story for an extra entry. Announce the winner a couple days before the screening of Twilight.

4. Lookalike Contest 👯‍♀️

Lookalike contests have risen in popularity since the infamous Timothee Chalamet contest in NYC. Host your own lookalike contest in your cinema. Encourage all the Edwards, Bellas, and Jacobs out there to don their Twilight inspired outfit to win free concessions at your cinema. Take photos and post to your cinema’s socials after the event! Encourage followers to subscribe to your email list, so they’ll be the first to know about other events at your cinema!

5. Memes 😂

You know a film is good when fans start to meme it. Try your hand at making your memes that fit your cinema or use one of our Twilight meme templates. (All you need to access them is a free Canva account!) Memes are funny content that can easily up your follower engagement!

6. Super Fan Party 🥳

Organize a Twilight Super Fan party before the first film hits cinemas on 10/29. Go all out with decorating your lobby, restaurant, bar, or party room, play the soundtrack, provide themed F+B, and play games (pin the tail on the werewolf, chess, bobbing for apples, etc.). Via emailers and social, encourage moviegoers to become loyalty members, so they don’t miss out on this exclusive party!

7. Team Edward vs. Team Jacob 🧛🐺

Fuel the Team Edward vs. Team Jacob fire with a competition at your cinema. Create two cocktails (or use cocktails already on your menu), name them Team Edward/Team Jacob, and tally the orders. Encourage moviegoers to follow your cinema’s FB or IG and announce the winner on social media!

8. TikTok Trends 🏃‍♂️

Tailor viral TikTok Trends to your cinema to build anticipation for the Twilight Saga releases. Ask staff to be in videos (if they’re comfortable!). Use the slo-mo running trend (+ audio) to show Twihards running to your cinema.

Or, recreate the classic scene of Edward finally revealing he’s a vampire to Bella. Many have put their spin on it, now it’s your turn to adapt it to your cinema!

9. Twilight Merch Swap 🤝

Super fans love to make their own merch for the films they love. Host a Twilight merch swap in your cinema lobby where Twihards can trade homemade bracelets, tshirts, stickers, keychains, etc. Creating a safe space is essential for fans to feel they can be their authentic selves!

The nostalgia of these films are still ever present in today’s zeitgeist. Fans all over want special experiences hand-in-hand with the film screenings. Start working on your activations today to bring Forks, Washington 🌲 to life at your cinema!

Written By: Kim Coates

Kim is the Director of Marketing + Publicity at Onni Creative. She's passionate about marketing + PR through storytelling and community. She loves to support small + midsize independent cinemas by assisting them bring in new audiences, enhance the moviegoer experience, and thrive in the exhibition industry. If you can't find her at the cinema getting popcorn with extra extra butter, she's probably traveling + visiting friends around the world or nestled up with an amazing book!

Want to stay in the loop about social media trends, industry news, activation ideas, + more? Subscribe to The CinePulse Playbook: Your Guide to Social Media + Marketing Within Film Exhibition, Team OC's ultimate resource for marketing + social media strategies tailored to the exhibition industry. From the latest social media tips + trends to actionable ideas for your marketing calendar, we'll help you stay ahead of the curve and take your cinema's marketing to the next level!

Not sure what to post? Need help with socials? Interested in personalized social media & activation content? Find more information here or contact us at hello@onnicreative.xyz.

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