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Happy National Cinema Day!

black background with bright yellow and white text. Four circles combined to make a logo.

We’re celebrating National Cinema Day by giving a sneak preview of some of the ideas in our September monthly activations calendar. Each month, our activations calendar subscribers receive 30+ ideas for social media content, in-theater activations, and promotional ideas to increase engagement with their followers!

Planning out content and engaging with followers is incredibly beneficial to increasing your theater’s reach, elevating brand awareness, boosting sales, highlighting your offerings, learning more about your customers, and increasing customer/audience engagement.

Check out these 10 ideas from our September activations calendar below!

1. Sept 1st - National Food Bank Day

Partner with a local food bank and donate a portion of ticket sales to that org or organize a non-perishable food drive in your theater and give discounted tickets or concessions to those that bring a non-perishable item for donation! Decorate a designated corner or table in the lobby where goods can be dropped!

2. Sept 7th - National Beer Lovers Day

Promote discounts on select beers and/or partner with a local brewery for a tap takeover for your in-house bar. Create a beer flight or host a tasting event with an expert from the brewery! This reciprocal partnership garners business for you and the brewery! Tag each other on socials!

3. Sept 9th - Happy Birthday, Adam Sandler!

Play “This-or-That” with Adam Sandler movies with your followers on IG stories. Fun

games & polls like these engage your audience and increase the time spent on your profile, which means they may check out your other posts! Be sure to have a link to your theater website in your profile, so followers can learn more & check out movie times!

4. Sept 15th - Happy Hispanic Heritage Month

Post your favorite movies featuring Hispanic actors & culture (ex. Encanto, Roma, American Me, In The Heights, Tortilla Soup, The Book of Life, Zoot Suit, Selena, Real Women Have Curves, Overboard, Blue Beetle, McFarland USA, Coco)!

5. Sept 16th - Batman Day

Host a photo with superheroes day! Hire your own Batman or purchase a costume and as an employee to volunteer, if they’re comfortable, to take photos with kiddos. Provide a few giveaways or goody bags for participants (ex. coloring pages, superhero wristbands, comic book themed crazy straws, Batman masks).

6. Sept 18th - Global Company Culture Day

Promote private events & buyouts to encourage corporate clients to host meetings &

events at your theater. It’s never too early to start promoting buyouts for holiday parties & events in November & December! Highlight your seating maximums, offer catering deals with concessions, and emphasize projection screens that can be used for meetings or fun slideshows!

7. Sept 20th - National Queso Day

Promote a special on nachos by creating a TikTok of an employee adding cheese to

tortilla chips! This type of mouthwatering content will definitely get moviegoers into your


8. Sept 23rd - First Day of Autumn/Fall Equinox

Post your favorite Fall movie stills (ex. If Beale Street Could Talk, Hocus Pocus, October Sky, When Harry Met Sally, Remember the Titans, Practical Magic, Little Women, It’s the Great Pumpkin Charlie Brown)!

9. Sept 25th - Binge Day

Promote loyalty & rewards programs already in place by offering double points for two

movies in one day!

10. Sept 29th - National Coffee Day

Create a coffee themed prize pack for a giveaway (ex. your theater branded coffee cups

& straws, flavored coffee creamer, chocolate covered coffee beans, martini espresso,

biscotti, coffee mug) for your followers! Be sure to include the entry requirements on your post (ex. 1. Entrants must be following your theater IG account 2. Tag your coffee bud 3. Share to your story for an extra entry!) The requirement to follow your account increases your audience. Asking entrants to tag/comment on posts boosts their performance and increases your reach. The optional share to your story qualification allows followers’ friends to see your promotion!

Start planning for September now using these ideas to increase your reach & followers and plan fun events for your customers! Be sure to evaluate your social media analytics at least monthly to see which posts perform better than others to increase your reach and listen to feedback from customers to see which events they loved!

September calendars with autumn leaves

Interested in the full monthly activations calendar and OC’s marketing services? Need help with socials? Interested in social media analytics? Find more information here.

Questions? Want to get in touch with us? Contact us at



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