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6 Bad Guys 2 Activations That Will Steal the Show!

Updated: Jul 17

Silhouette of a wolf in a suit with red eyes in front of a red sunset. Text: The Bad Guys 2, In Theaters This Summer. Mood: mysterious.

The Bad Guys are back this August, bringing their signature hijinks and suave style to cinemas nationwide. But this time, they’ve met their match: The Bad Girls. This villainous showdown calls for equally exciting activations. Our list of easy-to-execute The Bad Guys 2 activations will drive moviegoers to your cinema faster than a getaway car, turning your cinema into the ultimate destination to join the heist!


  1. Bad Guys Mugshot Station 📸


The Bad Guys crew has mastered the art of disguise. Let your moviegoers join the fun by setting up a photo station complete with disguises (think sunglasses, fake mustaches, and fedoras!) and a mugshot background. Have them snap photos as their own Bad Guys personas before taking their seats to see the latest film!


  1. DIY Disguise Design 🥸


For the younger kids, unleash creativity at a coloring station with printouts of beloved characters from the first film. Kids can draw their own disguises onto the characters – adding mustaches, hats, sunglasses, and more. Consider supplying easy-to-use stickers so they can take their disguise creations to the next level.



  1. Bad Guys vs. Girls Social Media Takeover 📱


Boost engagement on your cinema’s Instagram story with a poll asking followers to pick a side: Team Bad Guys or Team Bad Girls. Instagram’s poll feature makes it simple to engage with users and share results directly to your story. Encourage users to take it a step further by dressing as a member of their favorite crew when seeing the film.


Animated animal characters pose with rockets and cars against a desert backdrop. Text reads, "Which team are you rooting for?" Options: A) Team Bad Guys, B) Team Bad Girls. "The Bad Guys 2" in theaters August 1.

  1. Bad Guys Beverage Menu🥤


Give your concession beverages a Bad Guys makeover by renaming them after the film’s characters. Transform your blue slushie into the “Mr. Shark’s Freeze,” or your orange soda into “Mr. Piranha’s Fizzy Fury.” Create eye-catching graphics using Canva to promote your newly-named beverages at your concessions stand and on your cinema’s social media.


  1. Suit Up for the Movies🕴️


Mr. Wolf’s signature suave style makes for the perfect group costume inspiration. Encourage friend groups to show up to their screening in their sharpest suits. This creates a meme-worthy moment that participants will love sharing, while other moviegoers will be intrigued by the unusual sight.



  1. Lyft “Getaway Car” Partnership 🚘


Partner with Lyft to offer moviegoers their own “getaway car” experience. Purchase ride codes through Lyft’s event program and distribute them to ticket buyers, giving moviegoers a discounted transportation option to and from the film that ties into the film’s heist theme.



We hope you’re as excited as we are to join the heist and witness the ultimate showdown between the Bad Guys and the Bad Girls this August 1st!


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